What have you learnt from you audience feedback?

Our target audience was aimed to be between the ages of 16-21, this made it easier for us to collect information, it gave us an advantage because we ourselves were in our age range, plus this made it more interesting in the creation of the trailer because we all had similar interests.

   To my surprise our audience feedback was mainly positive and we had some high marks out of ten which I am very pleased with, there have been a few problems that have been brought forward to us by viewers of our trailer. Not only problems have been brought forward though, some people mentioned that they specifically enjoyed the ending and other aspects of the trailer.  To get these result we have shown our media class in college in a screening of multiple trailers, we got noted feedback on the trailer effectiveness when it came to advertising the film and also how powerful and scary it is as a horror text.

   They liked the idea of a slasher trailer I'm guessing because it was different. A lot of people (if not all) did trailers on paranormal ghost films, and originally we were planning on doing that idea but as we created the trailer I think we had too much fun with the gore effects and the weapons to care about making what was expected in our class so we accidentally created a slasher movie trailer.
   Quite a few people liked the soundtrack, as it built up towards the ending of the trailer and they specifically liked how it suddenly ended with a gory spray when the killer lunges towards the camera.

    It seems that the final scene with the neck strangle seems to have worked, a few people got scared during the screening in college which is very good to see that the jump scene is working. People also liked it because it took used the fast pace that was built up throughout the whole trailer to create a  scary jump scene.

   We found that a lot of people couldn’t understand the voice overs very well, this was a very important piece of information because the voice overs, especially the one explaining the newspapers found in the attic are very important for the explanation of the storyline.

   Some people thought that there were too many deaths in the trailer and that it was giving too much away in terms of who dies in the actual film and what ways they die.

       A lot of people thought that the first title went too quick, they could read it in time and therefore some people simply didn't understand the plot of the film because all the other titles are linked in with the first title, it simply did not make sense, but this is very easy to fix.

    I think that if we were to make any adjustments, I would certainly recreate the voice overs in a more quiet area, perhaps by simply moving the setting of the scene where Andy explains the newspapers he found. I would also work on creating and advertising the story more, I think our storyline was very basic and I was pleased with it, but we needed to relate our trailer to the story more often and make the titles more effective, not only by making them more interesting but perhaps splitting them up more and making them more frequent. If I had another chance on creating the titles I would definitely attempt to link them in with specific parts of the audio to make the overall trailer more professional.

         It’s good to know that people enjoyed the gore as much as we did, it made creating the trailer much more fun and interesting and it created the “slasher” style that everyone liked so it was a very good choice and I'm happy we made it.